Luxury Marketing Specialist
They say that if you do what you love, you will be both successful and happy. I feel very fortunate to have found that to be true.
After gaining valuable business experience in my career in the tech industry, I decided that it was time to focus my energy on my true passion. I had been involved in real estate for several years as an investor and homeowner, but realized that I was meant to make this my profession. Our homes have such an influence on our lives in so many ways- I love helping people to find their dream home, or achieve their goals by maximizing their returns on what is usually their greatest investment.
I have lived in Seattle for over 30 years. Since graduating from the UW, I have lived, worked, and/or owned property in almost every neighborhood in Seattle. Each neighborhood has it's pros, cons, personality and quirks. I thoroughly enjoy and appreciate this city with all that it offers, and the unique lifestyle that is Seattle. Over my past 19 years in real estate, I have become a specialist in the Greater Seattle Metro real estate market, with a more specific focus on the communities of Queen Anne and Magnolia, bringing comprehensive knowledge and experience in Residential, Luxury, and Investment Properties.
Much of my business is working with buyers. Buying in this competitive market can be stressful and frustrating, but it doesn't have to be. I understand that choosing a home is a very personal as well as a financial decision. I feel that it's important to take the time to really understand my clients - their lifestyle, their family, their work, their values, and their priorities. It's also my job to help my buyers understand the market and the process, and to strategize with them to be sure that we’re prepared to compete successfully when we find their perfect home. Regardless of the time and effort it takes, when we find and win the home of their dreams, it's all worth it!
When working with sellers, my prior experience in high tech sales and marketing is a valuable asset. I work closely with my clients to create and execute a specific and detailed marketing plan for their homes- utilizing professional photography, designer staging, optimized online presence, quality marketing materials, targeted campaigns, and appealing open houses. Based on current market data, we plan a strategic timeline and market positioning to heighten exposure and "buzz"- similar to a product launch in the tech industry. Maximizing interest from buyers maximizes the ultimate sale price. My years of experience working with buyers also helps from this side- understanding what really makes a home appeal to people and creating that emotional connection that motivates them.
A significant part of my job is negotiating, on either side of the transaction. I have had many years of experience negotiating agreements, as well as training in all kinds of negotiation tactics. I do believe in the ideal of the win-win and because of this, have built trust and positive working relationships with my colleagues. I will creatively think out of the box to find options and opportunities to make the most of any situation, always keeping an absolute focus on advocating for my client’s best interest.
My business is based on people- almost all of my clients are by referral or are repeat buyers and sellers. To me, the greatest honor is for you to trust me to help you with these major life decisions-- where you will raise your family, where you will invest for your future, or how to make the most of it when it’s time to say goodbye to a place that you’ve called home. These are not just transactions to me, as I know they are not to you. I will help you make sound investments and smart decisions, and strive to be your advisor in all things real estate related for life.
I am committed to community service and an active member of the Queen Anne community, as a sponsor and supporter of Queen Anne Little League, Queen Anne Helpline, and many other neighborhood organizations. I love to support schools, and have been involved on many parent committees for QAE, University Prep and Bishop Blanchet High School. I have served for several years on the Windermere Standards of Practice Board, ensuring that Windermere continues to set the bar in the industry for professionalism and service.